|
Amrita TV Inaugurated
24 September 2003
The Mata Amritanandamayi Math launched its television channel,
"Amrita," on 24 September, 2003, the first day
of Amritavarsham50. It was inaugurated by the Honourable
Minister of State for Information and Broadcasting, Shri. Ravi
Shankar Prasad during the Celebrations' Grand Inauguration.
The Amrita channel aims to set new standards in
television by celebrating the richness of Indian heritage
and culture. The Math has started the channel because
it feels value-based programmes are necessary in today’s media-saturated
world, which has increasingly been promoting a more materialistic
and sensual lifestyle. Programmes with youth appeal will
be Amrita TV’s prime focus. In addition, programmes
on environmental and health issues will have a place
in the channel’s lineup. News programmes will
be limited to reporting of factual events.
|
 |
Hon. Minister of State for Information & Broadcasting,
Sri. Ravi Shankar Prasad |
|
The network's managing director and CEO, C.N.C. Pillai, stated, "With the blessings of Amma, we are committed to fulfil all value-based and knowledge-based requirements of society." He added that Amrita TV will be "free from commercialism and free from gender exploitation."
The Honourable Minister Shankar Prasad then added, "Information is power, but we have to insure that spiritual information is presented as well, free from competition."
Renowned Malayalam filmmaker Shyamaprasad has been appointed
President of Programmes for the Kerala-based station. Amrita
TV will initially be a Malayalam channel; there are plans
to include programmes in other languages as well in the future.
It is hoped that Amrita TV will start beaming into television sets around the world on Amma's 51st birthday, in September 2004.
|
